Te Wheke Digital Hub Mastermind offers  South Westlanders the opportunity to up-skill and seek digital support through free in-person training with a core focus on digital business optimisation and marketing. The Fox Glacier & Whataroa Digital Hubs will be utilised in alliance with digital specialist, Jody Direen, who will be hosting and teaching the Mastermind Workshop Series – a mix of group learning and bookable one on one sessions. Whether you are in the early stages of conceptualising a business idea, looking to optimise your current businesses digital assets or simply have an interest to learn more about digital and marketing – this is for you! Everyone is welcome. Come along and receive support on ANYTHING digital. Examples include Online Branding, Digital Marketing Strategy, Social Media, building your own website, Search Engine Optimisation (SEO), running ads on Meta (Facebook & Instagram), Google Ads, Google My Business, Blogging, Email marketing, E-Commerce, Trip Advisor, Microsoft Office and so much more.

What We Offer

Group Workshops

Come together in a supportive and collaborative environment with like-minded fellow South Westlanders and receive guidance & tutoring by Jody on your project and digital journey in this exciting and fun workshop. Turn up with any issue you may need help with, anything you want to learn about and Jody will be present for support, tutoring & guidance.

One-on-One Sessions

To ensure the workshops continue to best serve the Mastermind community, we are introducing FREE one on one sessions! This means that, in addition to (or instead of) the group workshops, participants will have the option to book one-on-one sessions with Jody as their digital specialist. These sessions will run fortnightly after the scheduled group workshops.

jody direen

Meet Your Digital Specialist

Jody Direen has been immersed in the world of digital marketing as Founder, Owner, Branding and Marketing Manager of Top Paddock Music Festival, which experienced exceptional growth in the years following its debut event in 2016 mostly due to her persistence and ability to adapt and pivot as digital marketing pushed forward.  Jody also directs her other venture as an internationally signed recording artist with ABC Music. Jody’s experience in the music and festival promotion industries naturally led her to develop skills and a deep understanding of digital marketing, using it and other digital tools as the number one engine to support the development and growth of her creative journey. On top of running her businesses, Jody has worked with other companies and public figures to help them achieve business objectives over the past eight years. Jody is highly regarded for providing exceptional results in the branding and digital sector.

After relocating to Franz Josef Glacier over three years ago and after the pandemic put a halt on live events, she has pivoted and has her sight set on helping small and medium businesses in South Westland cut through online and move into a class of their own when it comes to digital marketing and online brand presence.

“Optimising and fully leveraging digital assets for my business projects has allowed me to live a life I am proud of. I live by my terms with freedom and flexibility through monetising my passions and anything I feel inspired to serve. This philosophy is available to anyone willing to up-skill in the digital realm. Helmed with the right knowledge you can turn your idea into a business (from your dining table) or optimise and develop a current business or project. Digital tools allow us to streamline and automate – saving us time so we can focus on what’s most important. They help us tell a brand’s unique story and get people talking about it, effectively serve our customers and increase conversions. I’m looking forward to sharing my knowledge with my home community in beautiful South Westland, helping businesses thrive and cut-through online through hands-on support and training within the walls of the Te Wheke Digital Hubs. My hope is to inspire and pull back the digital layers people often become overwhelmed with in order to set business owners and creators up with a confident understanding so they can manage digital assets in-house and see results from their efforts.”


What our awesome participants say

“Jody has supported me with a wealth of new learning. Every session I arrive with a list of new tasks I wish to address. Jody intuitively understands my needs. She has a huge knowledge base, if she doesn’t know then she will make sure she gets to the bottom of any technical issue…Working with her 1:1 is lifting my business acumen to a new level. I am very grateful for this training.”
Ribbonwood Retreat

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Group Sessions

One-on-One Sessions